Yang Zhaohua: The home textile industry does not need tax policy support

Recently, with the statistics released by home textile giants, the growth rate of corporate sales has been slowing down. As a result, the pessimistic tone of the home textile industry has continued to appear. According to an interview with a reporter from the “China Sankei Shimbun”, many home textile companies have been affected by shrinking market sales, and pessimistic expectations have started to spread, especially among small and medium-sized home textile companies. So, has the home textile company come to the industrial dilemma after it has ended its golden decade of sweetness? As the most favored home textile industry, how to develop? In this regard, the "China Sankei Shimbun" reporter interviewed Yang Zhaohua, president of the China Home Textiles Industry Association.

Regarding the industry panic triggered by the slowdown in sales performance of the three giant textile giants, Yang Zhaohua said with a smile: The market is too sensitive to the data and has misunderstood the data.

“The data released by the three giants is only a year-on-year slowdown, not a drop in sales.” Chairman Yang Zhaohua told reporters that the example of Rollei Home Textiles (52.60, -0.90, -1.68%), which is generally concerned, is In the first half of the year, the company achieved operating income of 1.036 billion yuan. Although it decreased 17.70% year-on-year, its operating income also increased by 3.31% year-on-year.

“The 200 characteristic enterprises tracked by our Home Textiles Association grew by 7.4% from January to May, and the 16 industrial clusters held by 21 industrial clusters grew by 2.2%.” Yang Zhaohua then told reporters: “What does this mean? The growth rate of the industry It's still going on, just slowing down. It's normal to make a pullback after the industry's rapid growth, which is normal and you don't need to worry about it."

With regard to the current slowdown in the growth rate, Yang Zhaohua said frankly: “There are some problems in the development of the home textile industry. We will not deliberately avoid it. But it is definitely not what the outside world is worried about.” Yang Zhaohua believes that the expected panic is ** Misreading of data. "The rate of growth in 2011 was too great, but this year's slowdown was just not meeting the company's expectations. Why is this because last year's base was too large."

According to statistics from the National Bureau of Statistics provided by President Yang Zhaohua, in 2011, 1548 companies registered a total industrial output value of 209.765 billion yuan, an increase of 23.09% over 2010, and the production and sales rate was as high as 97.97%. Export delivery increased by 19.48%. The total profit realized was 12.240 billion yuan, an increase of 37.27%.

"Last year's base was so big. If there is still a big increase this year, you can imagine what kind of prosperity the home textile market will be." Yang Zhaohua said that this year's industry is not very good. There are both economic downturns and there are also Labor costs and investment in store expansion have led to a decline in profits. "Because all the favorable and unfavorable factors will be reflected in the price."

“But home textile products are different from other products. It is a necessity. From the perspective of consumer water products and consumption, foreign markets have matured and our market has only just begun to establish. For example, how often will the towels we use be replaced? The average person is In more than half a year, but from an actual health point of view, this is very unhealthy and domestic consumers do not have this awareness.” Yang Zhaohua told the “China Sankei Shimbun” reporter that domestic consumers are using many home textile products. There is this phenomenon. Once everyone understands it, the market will be amazing.

“Of course I am optimistic about the prospects of the home textile industry because I have no pessimistic reasons.” For the future development prospects of the home textile industry, President Yang Zhaohua said that the above analysis is from the perspective of daily consumption. In the future, the wedding market will have 10 million new couples married each year. If the wedding home textiles are priced at 3,000 yuan each year, a market capacity of 30 billion yuan will be generated each year. In the first-tier cities, the spending on wedding textiles is above 10,000 yuan, which will be a huge market return.

However, although the development prospects of the industry are very optimistic, Yang Zhaohua told reporters that there are still some problems in the industry. For example, since the first half of this year, only a few companies in the industry have completed the goals set at the beginning of the year, and most companies have not completed it. In addition, there are indeed many problems in the development of industrial institutions and the management of companies. "Companies should understand that the market is not good now, and the market is forcing you to change the growth mode. The current market is different from a few years ago. The market demand is high, and you are forced to upgrade. Companies are developing, only to avoid the same Qualitative and unique products can occupy the market. This increase in temperature is actually a wake-up call to us."

"The demand in the domestic market is high, and the external competition environment is also intensifying. You can't be transformed. You can only be eliminated." Chairman Yang Zhaohua told reporters that the US financial crisis, the European debt crisis, the regulation and downturn of the property market stock market led to the home textile industry. affected. As the largest home textile market in China, market demand has changed and market channels have changed. Enterprises should adjust their marketing strategies and product development according to market conditions. For example, the data we have learned this year, since the first half of this year, the company's online sales growth has increased by more than 260%, it is enough to tell our companies whether to adjust and innovate from marketing methods.

However, for the difficulty of the company's innovation, Yang Zhaohua believes that the current tax collection system for the home textile industry is detrimental to innovation.

“Actually, the government should give support to companies in the industry in terms of taxation. The state does not fully consider the characteristics of this industry. For example, we currently have 17% VAT in the industry, and VAT is subject to input deduction. But we The investment in R&D of the brand enterprises is very large, and marketing promotion is also very large, but these costs cannot be deducted.” Yang Zhaohua believes that such policies do not encourage ODM to some extent, but instead encourage OEM types. Business.

"Compared with the country should encourage innovative companies, which will increase the cost of enterprises." Yang Zhaohua called for: "The national tax policy we support, but I hope the country to take into account the characteristics of the industry, especially for innovative companies. Let Companies have more financial resources to invest in research and development. Creating a brand environment is very important, and we also want to compete with international brands, but we also need the country to provide us with a good environment for development."