De Eston: To Be the "Best Shield" in China Trousers Industry

In 2009, Zhengzhou won the title of "China's Pants Industry Capital", which undoubtedly made Zhengzhou many trousers companies enthusiastic. However, accompanied by honors, Zhengzhou's trousers companies are faced with the bottleneck of the development bottleneck puzzle: Is it a continuation of the single-product line or a serialization? Is it widening horizontally or in depth? Women's trousers began to be women's and men's trousers, and men's trousers began to involve men's and women's trousers. Zhengzhou trousers companies exhibited their own unique tricks.

From the pants trousers of the Central Plains, Deguston, who started from the mens trousers, began to test water pants in 2008. In 2009, he proposed “Building the North China Shields” and became an excellent development case.

The Debuston brand, which has been operating for 15 years in the history of men's trousers, has a small reputation in the Central Plains, and there are more than 100 exclusive stores in Henan Province. As the leader of the Zhongyuan Men’s Trousers brand, Yangrong Xiang, director of the Debuston brand marketing, frankly stated: “The Zhengzhou men’s trousers industry has not formed an industrial environment with competitive advantage compared to Shishi, Guangzhou, and Shijiazhuang. Therefore, we must rely on Zhengzhou pants. The momentum that has taken off in the past few years to make up for the shortage of single-product men's pants in the product structure and single store profit space."

With the idea of ​​using the advantage of Zhengzhou's pants industry to gain strengths and avoid weaknesses, Degusto is not blindly following the trend of the times, but is down-to-earth and steady. From 2008, small-scale research and development put into production pants, using the original men's trousers terminal network test sales, and organized the team to visit the BestShield, through the study of the Chinese trousers leading enterprises Bais Dun and rigorous pants after the water test Degustin started to focus on women's trousers in 2009. In just one year, Defuston's sales have doubled in previous years.

From the transition of the single-product men's pants to the horizontal series and the simultaneous operation of the men's and women's pants, De Sodun has succeeded in "copying" the BestShield model. "It can be said that we studied and referenced the model of BestShield, but our success, The most important thing is that we can't leave our emphasis on product development," said Yang Rongxiang.

Since 2009, DeEverson has invested millions of dollars in the development of pants products. It intends to create “talking products” in the eyeball era. DeStone has formed a professional design team. Members are all made up of experienced senior designers. At the same time, Debuston has also cooperated with domestic top design R&D institutions and introduced foreign popular fashion buyers to fully grasp the latest market information.

In the team's construction, Yang Rongxiang emphasized that he must be well-trained, able to do his job, determine the goals, and formulate the line. He does not hesitate to implement the plan resolutely and decisively. Things that can be accomplished in a day are not delayed until the next day. Work efficiency.

In the development of the company, Yang Rongxiang repeatedly emphasized that he should be down to earth. He cited an example of this. At the new product ordering conference last year, many agents were very optimistic about Degusto's products and wanted to become the provincial agency of Degusto, including blanks in Shaanxi, Shanxi, and Jiangsu. In the region, however, after careful consideration, Degusto ended up with only ten contracts.

"Every step in the development of a business must have a clear understanding of itself." Yang Rongxiang emphasized: "We haven't really grown to that point. We don't blindly do things that we can't do. We must let the agency Businesses follow us to earn money. This is the absolute truth. This is responsible for the agents and is responsible to us."