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Metersbonwe Yanqing store reinstall sail
On September 20, 2013, Metersbonwe set sail on a five-storey flagship store in Yan'an Road (Yanqing Branch) in Hangzhou with a total area of ​​over 4,800 square meters. Zhou Chengjian personally attended, when asked to face the dilemma of the apparel industry, the United States how to break out, Zhou Chengzhongruruzhao: "entrepreneurs do more need to wake up their own entrepreneurial spirit to adhere to, followed by return to the self, focus on their own familiar with the profession , With a global perspective, constant innovation with the perspective of the Internet, deep plowing, and bear the corresponding social responsibility, which is a kind of values ​​and concepts that I personally insist. "Consumers in the ribbon-cutting ceremony very happy to shop Hangzhou Yanqingdian not far from the West Lake, has now created a concept of "Central Station" clothing store: the shop hollow into a "waiting room", high permeability and open; dressing room can be imagined as "train compartment" with a travel The private space; made of luggage space in the local space, stacked waiting to be received retro luggage, corridors and elevators using a steel frame, and some decorated with bulb lights, people can not help but think of the tracks and the platform. Design fully retains the original elements of open space and building materials, with "brick, iron, wood" as the core design of building materials, and decorative details such as mining lamps, reflecting the LOFT's free cool. Zhou Chengjian said with a smile that this "Central Station" concept store originated from his memories of the youth era. The old Hangzhou Railway Station, which was demolished not far away, used to be a place where newspapers spent the night during his start-up. Zhou, chairman of Metersbonwe, gave a speech at the opening ceremony "Brand is no longer a symbol of clothing, but a symbol of lifestyle." In the store, Zhou Chengjian is exuberant: "Every place has aroused the local culture and emotional identity Life scenes, each store has its own story, the next 12 months we will launch such a store in the country more than 100, within three years of the country's stores will gradually use the new concept to create. "This" a "shop A story, a city of culture, "the concept of the store display, has been in Xiamen, Chengdu has been successful, following the Xiamen, China Town store rich Taiwanese style, Chengdu Global Center store deep courtyard narrow alley to the old station in Hangzhou Nostalgia , Consumers responded with a sharp increase in sales data. "Beautiful and Unique in Sri Lanka, Advocating the Prestige of the State, Promoting the Authority of the State", it is said that this is a formal interpretation of the meaning of the brand by Metersbonwe, which sets the corporate vision in "the world's tailor". Let every cultural scene in all regions Metersbonwe intertwined with the deep national brand emotions, is the "unique beauty of the United States, Yang Wei of the state" of the brand spirit of the show. According to insiders in Smith Barney, Metersbonwe hopes to open stores with rich Chinese culture, experience shops representing Chinese lifestyle to Oxford Street in London, the Champs-Elysees in France, and Tokyo in three years Ginza, the fifth Avenue of the United States. It seems that Metersbonwe has made adequate preparations for the "prestige of the state." "At present, the popular fashion brands in Europe and the United States dominate the Chinese market for up to two or three years. In the future, Asian brands must dominate the global competition. Three years later, the Chinese brands must also dominate the Chinese market. We must also believe that in the next decade The global popular apparel brand market will be dominated by the Chinese brand and Asian countries to dominate the market. " Zhou Chengjian made judgments on the market. Faced with an unprecedented downturn in the apparel retail market in 2013, Metersbonwe started its countermeasure strategy in 2012: During the past year, it has been facing pressure from all quarters, misreading and speculating that it has remained silent, its remuneration has been gradually revised from Organizational change, supply chain optimization, product innovation and experience the transformation of the store a series of changes; this fall, just after the introduction of new scientific and technological materials products - "new energy science and technology velvet", but also in 30 days in the country launched 6 New concept shop. "In the past year, Metersbonwe team constantly awakened themselves to return to the self, focusing on the apparel industry, gradually completing the process of innovation and transformation, and continuously learning the world's advanced fine management and international brand management experience , The combination of resource advantages for the industry to seek a breakthrough, along with the Chinese people more culturally confident, we are more convinced that the goal of becoming a global tailor has become closer and closer. "This year, China's garment retail industry downturn, Metersbonwe in the new Image, the positive performance of new products, fully reflects its market insight and rapid response. At the same time, this positive energy breakthrough not only brings new hope for the future of Metersbonwe, but also brings new thinking and new value to the pessimistic status of China's traditional retail industry. "At present, the retail apparel industry is still only the initial stage, before the Chinese brand is experiencing a rapid growth of quantitative change, and now it is just the stage of qualitative change." Zhou Chengjian said.