Belle underwear marketing manager to teach you how to start a good underwear shop novice

Belle underwear marketing manager to teach you how to start a good underwear shop novice

Belle quite underwear micro-channel public platform (dd4006580758), to provide you with the most practical and most effective lingerie shop terminal management business skills to open a lingerie shop novice total will inevitably encounter various problems, if someone can before you shop Know that to solve these problems one by one out, then it will certainly be a great help to the store's future operations. Here we have the honor to invite Belle marketing manager told us about "novice to open underwear shop must see." I believe it will certainly be for those who want to open a friend shop underwear to bring great help. Now let's take a look at some of Liu's personal views and opinions on the novice shop, set out to give you reference

百丽挺-Beautifullady

A store selection

1, Location: Needless to say the importance of the location for the shop, the wine is also afraid of alley deep! Lingerie shop has a special selection, he does not like the trend of clothing or sportswear lot flow as much as possible, the most important is the store and the women together, if you choose the underwear brand is more stylish and sexy the best Next to the trend of women's or underwear so relatively speaking, your brand is a mature type. Then you'd better be next to a mature women's clothing store! This can drive your store into the store is relatively more appropriate amount of time appropriate! Choose a better location for shops; pedestrian street, high-end residential area, commercial and residential buildings around the main women's activities often have beauty shopping! Mention here these will definitely think I missed a, shopping malls! For shopping malls, I would like to say my personal opinion here; novice in the choice of shop is best not to choose new shopping malls, the risk of opening a new store is too large, for inexperienced investors is likely to be a cemetery all investment The funds are likely to ruin here! (If the well-known domestic large-scale chain stores such as Carrefour, Trust-Mart, China Resources Vanguard may be the exception, but does not mean that there is no risk, the operation and management of these chain stores and post-promotion of this piece have some operational experience, relative to some other In the latter part of the growth rate of the mall will be faster, so the risk will be relatively smaller), the current market for the current investment store is a very fire project, many real estate developers aimed at investing in large shopping malls, investment in residential years ago Building rich money earned in recent years to build large shopping malls and shopping malls is even more profitable (2013 Hurun Rich List you can understand the next) the establishment of new shopping malls, no one can do that Can continue to flow; each mall will have a growth process and experience, when the new mall opening may be a continuous flow of people the previous week, the size of the settled businesses are also happy like a few days after the mall will enter a hot and cold Stage, the flow of people will slowly decline, and some stores may not have a day into the store, this time The risk is approaching, most businesses out without time! At this stage in the end how long it takes, no one may say, maybe a few months may be a few years, or forever go on like this. But as soon as this stage is over, when consumers are getting used to shopping in this mall, then it is the spring for the tenants. During this period of time, it mainly depends on the novice friends who hold too high for the investment shop Expectations, blindly think that the shop is open to make money, for the latter appeared lukewarm stage is easy to combat the confidence of investors, so that no confidence and mood to operate and adhere to do. Therefore, it is recommended that inexperienced investors do not blindly invest in new shopping malls, where most are the first time investors can not afford to play, need capital, before entering such a mall, be sure to have some heart ready. More time into this type of new shopping malls, the most concerned about the mall investors are good financial strength, good shopping malls environment layout planning and management, as well as the latter part of the planning of shopping malls to drive popularity, the new mall The positioning and product structure is also a decisive factor affecting the business success of shopping malls, under normal circumstances there are large-scale shopping supermarkets, cinemas, Mai Dang old, affordable, Wan ning and so chain-driven there will be some growth value! For the choice of street shops, the general choice of larger pedestrian street or district shops, select the street shop to see the flow of people, two to see business district positioning, three to see the shop rent and transfer fee (shops throughout the country have been fried crazy, shop reasonable The transfer fee is shop ten times to 12 times the rent, but looks like these two years has been speculation more than 25 times, I hope everyone reasonable to assess their own hands the value of funds and shops, as well as their own Shop output value analysis [For most regions, personal recommendations to choose street shops, shopping malls for some of the special market-based, consumer shopping mall may consider shopping malls) (underwear shop QQ group) Welcome to shop and intend to shop friends to join QQ group exchange, discuss management

2, shop area

Brand underwear shop to do the best area of ​​25-30 square meters, too bad (of course, if you have money and must be resistant to risk or you have the idea to do large-scale clothing underwear home life supermarket, then another matter) If less than 20 square meters shop is not ideal! The area is too small to do the brand appears to be no grade, the goods will be placed more messy and compact display of goods no effect and does not show the brand positioning style and grade; area is too large will increase your investment and increase investment risk. So 25-30 square meters for the initial investment, the funds are not very abundant friends, about distribution of 4-8 million, mainly depends on the brand you make the price and grade! ?

3, the layout and specifications of the store

The layout of the store will also be roughly said decoration layout merchandise display cabinets, props, these are not nonsense here, the brand company will help you solve what I am talking about here refers to the specification that means the store's height and width to 30 If the store is square meters, the best length of 6-7 between the width of 4-5, the best width and breadth of the layout of the door opening width in the side, so that the layout of the store and display cabinet items will be compared Spacious and comfortable, the use of designer store image design! Shop from too long, it will feel very deep, and the layout of the visit will be more crowded goods! In addition, if the door is wide enough, a window may be put on the model to showcase the new models and explosions to attract consumers. Shop too wide, not enough depth, the store is completely displayed at a glance is not very ideal bra as a female product, from a female point of view, after all, there will be some privacy, but also inevitably encounter some more shy and shy guests to lead to these Types of consumers can not adapt to the store environment and leave and do not choose to shop, so the rest area in the shop as far as possible outside the store looks more hazy feeling

4, shop rent transfer fee shop contract

This piece of shop rent is a very important issue, more than half of the investment in shop investment in the store rent and transfer fee above, there are some differences across the country, and some local rents are rent, pay once a month, Some one-time pay a year rent or half a year rent, a few others in other places are in accordance with the quarter or years together to pay, the impact is not large, the most important thing is that you have to weigh the financial strength of their own hands, the store opened Of the working capital of the latter part of the operation, in the current form, shop must keep a few months, these months are likely to be not profitable or even at a loss, you need to endure loneliness boarded his shop to protect the good service and Product quality, cumulative consumer reputation and long-term member customers.

Shop transfer fee mentioned in front of some speculation fried speculation in recent years powerful, storming not only rent, as well as the transfer fee, a better location of the shop, the tenant changed hands after several changes in the storm high and violent, there are Place a month rent two or three thousand transfer fee will be more than ten million, this is fired out in the choice of street shops when you have to be reasonable to look at their own shop transfer fee, a comprehensive assessment of the value of their own shops Where, (for the value of the store is not elaborate here, a friend in need can QQ1393998098 find me chat) with their own actual investment to do the plan. The shop contract This is also a very troubling thing fast, for the shop to choose the time of signing the contract you should pay attention to, and 1 to determine the contract with you is the owner of the shop real estate, 2 to determine whether the content of the contract Your future business has disadvantages, 3 in determining the value of the store after signing the contract signed the best two years, less than two years your risk will be relatively much larger, many parts of the country to sign the basic contract is signed once a year, You can not guarantee and confirm the expiration of the contract you can continue to renew the case of the contract the best time to sign the longer the better! Make money = shops + people make money The location of the shop determines your probability of more than 50%, please carefully control Good your store location and flow of people and rent cost control

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