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Ben Malka took over the Halston brand planning a full return
Halston brand is planning a full return, brand CEO Ben Malka said it will soon launch Halston's 2013 autumn collection. After Ben Malka took over the Halston brand, the first thing to do was to fully adjust the company's funding chain and seek outside financial support. Since then, he has assembled a group of very talented design team, comprehensive planning of the company's development route and design philosophy. Ben Malka said: "For me, the perfect positioning and superb artistes are our trump card to attract customers, we will establish five independent outlets in the United States, introduced a variety of innovative designs." In addition , We will also make full use of social platforms to learn Burberry brand role models, open our social networking platform, so that more customers understand and familiar with our brand. Heritage series priced between 50-500 dollars, while those red carpet clothing prices will be more than 2,500 US dollars, bags priced generally between 175-500 dollars.