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EGOU unlimited self, Su Supeng Superstar
From the "idiot tiger" in a youth idol group to today's fashion idols adored by thousands of girls, the evolution of style and identity has been fascinating. Looking back, we can't help but recall the charming eldest brother Wu Ge from *My Fair Princess*, or the cool and confident "White Wind" character. These roles showcase Su Youpeng’s dedication and his ability to fully embody his characters. Through these portrayals, we see his deep connection with the values of attachment, self-expression, and the pursuit of a perfect personality—traits that perfectly align with EGOU Unlimited Self-Men's brand philosophy: "fashion beyond the self."
This alignment naturally leads to Su Youpeng's collaboration with EGOU, a partnership that feels destined. EGOU, founded in the 1980s in Hong Kong, was created by Mr. Egil, who wanted to express his rebellious and independent spirit. He named the brand "UNUSUAL EGO," later abbreviated as EGOU, meaning "unlimited," "extraordinary," and "self-personality." In Chinese, it translates to "Infinite Self!" The brand quickly gained attention after its debut in Hong Kong and Tokyo, and soon captured the hearts of consumers across Eastern Europe, North America, and Singapore.
In 1997, EGOU established its headquarters in Hangzhou Lingzhi Garments Co., Ltd., aiming to expand into the Chinese market. As the mainland clothing industry matured, casual wear became increasingly popular among men. In 2006, EGOU recognized the potential and officially entered the domestic market. On November 9, 2009, Hangzhou Lexus Fashion Co., Ltd. held a press conference at Ramada Hotel in Hangzhou, announcing Su Youpeng as the spokesperson for EGOU's Unlimited Self brand.
At the event, Su Youpeng shared his reasons for choosing EGOU, expressing his genuine admiration for the brand. He openly admitted his love for its unique style and philosophy. According to reports, 2010 would mark a significant expansion for EGOU Unlimited Self. The company planned to invest heavily in growing its presence in China. With Su Youpeng at the helm, we have every reason to believe that this partnership will bring exciting new developments and endless surprises in the coming years.
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EGOU unlimited self, Su Supeng Superstar