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EGOU unlimited self, Su Supeng Superstar
From the "idiot tiger" in a youth idol group to today's fashion idols adored by thousands of girls, the evolution of male stars reflects changing tastes and cultural trends. Yet, one figure who has consistently captured attention is Wu Ge, the handsome eldest brother from *My Fair Princess*, and more recently, the charismatic Su Youpeng, known as "White Wind." His journey from screen to real life has been marked by a strong sense of self, a pursuit of personal excellence, and an unmistakable charm that resonates with many. We can't help but admire his dedication and ability to embody the very essence of his roles.
These qualities align perfectly with the brand philosophy of EGOU Unlimited Self-Fashion Men — a brand that stands for the pursuit of style, individuality, and going beyond oneself. It's no surprise, then, that Su Youpeng's collaboration with EGOU has become a natural and meaningful step.
EGOU, originally founded in the 1980s in Hong Kong by Mr. EGIL, was born out of a desire to express rebellion, self-expression, and uniqueness. The brand’s name, "UNUSUAL EGO," was later abbreviated to EGOU, meaning "unlimited, extraordinary, and self-personalized." In Chinese, it translates to "Infinite Self!" This concept became the foundation of the brand's identity and vision.
In its early days, EGOU made a strong impression at fashion shows in Hong Kong and Tokyo, earning widespread praise. Its unique designs and bold style quickly gained popularity across Eastern Europe, North America, and Singapore. Over time, the brand established itself as a key player in the global fashion industry.
In 1997, EGOU moved its operations to Hangzhou Ling Zhi Garments Co., Ltd., aiming to expand its presence in the Chinese market. As the mainland's clothing industry matured, casual wear gradually became the dominant trend in men's fashion. Recognizing this shift, EGOU made a strategic move in 2006 to officially enter the Chinese domestic market.
On November 9, 2009, Hangzhou Lexus Fashion Co., Ltd. held a press conference at the Ramada Hotel in Hangzhou, where they officially announced Su Youpeng as the spokesperson for the EGOU Unlimited Self brand. At the event, Su Youpeng shared his reasons for choosing EGOU and expressed his genuine admiration for the brand. He openly admitted his deep connection with the brand's values and aesthetic.
Looking ahead, 2010 marks a new phase of growth for EGOU. The company plans to invest heavily in expanding its presence in the domestic market. With Su Youpeng as its voice, we can expect great things from EGOU in the coming years. His influence and charisma are sure to bring fresh energy and exciting developments to the brand.
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EGOU unlimited self, Su Supeng Superstar