Real estate promotion gift plan

[China Gift Network News] The following six types of promotional techniques are often used in the operation of real estate. According to the characteristics of each real estate, the corresponding promotional gift schemes and operation methods are adopted in different sales stages, striving to achieve "people without me." , people have my excellent", in order to achieve the fundamental purpose of the promotion - real estate sales and image publicity.
　　
Single-pole straight
　　
Ways: discounts, special units, delivery, delivery, on-site sweepstakes, prize-winning games, decoration, home delivery, management fees, coupons, etc.
　　
This type of promotional gifts is the most direct and most common in the middle and low-end real estate, and is often used in combination. High-end real estate and large-scale real estate are also commonly used in the internal subscription period and the late period.
　　
This type of promotional gift is a small investment. By giving consumers a certain benefit, the price difference with the surrounding real estate will be opened at a small price, the sales speed will be accelerated, and the rapid return of funds will be accelerated.
　　
Discounts and special units are often used in the real estate sales process. During the internal subscription period, discounts are often the most attractive factor for buyers. In the late period, special sales often have the effect of “four or two pounds”, through a few special units. Sales drive sales of other units.
　　
Fine water flow
　　
Method: membership card, VIP card
　　
This type of promotion is suitable for well-known developers and large-scale developers. Some developers with strong strength and strong follow-up development tend to develop potential consumer groups by making customers become club members or VIPs. The effect of this type of promotion is very Obvious, and customer loyalty is higher.
　　
The first type of membership card or VIP card is the developer's membership card or VIP card. Members often receive the developer's real estate sales information and some event information. Members can obtain priority or discount for the property developed by the developer. One type of member has higher loyalty to the developer, and has a higher awareness and recognition of the developer's corporate culture. There are often secondary purchases and even multiple purchases.
　　
The second type is a consumer membership card or a VIP card. Well-known developers often form strategic alliances with some well-known shopping malls or food and entertainment venues to form a “win-win” situation, which is common in real estates with large commercial areas and complete supporting facilities. Consumers can get certain discounts when they become owners, and they can get discounts such as supermarkets, department stores, golf clubs, western restaurants, cafes, etc. This type of membership is obviously not as good as the developer's brand awareness and loyalty, but the brand awareness and loyalty of the allies are higher.
　　
Warm fire soup
　　
Way: long-term exhibition hall, tour display
　　
This type of promotion is suitable for large-scale developers and multi-phase development.
　　
Through the long-term exhibition hall or roving exhibition, the real estate sales information will be released, the real estate image and the strength of the developer will be displayed, and the target market and brand awareness will be cultivated. The long-term exhibition hall is generally located in a city with strong consumption power and a commercial center with relatively concentrated people. Such as the Exhibition Center, the sales center of China Merchants, the architect corridor of Redstone, and the Olympic Garden.
　　
The developers who use such promotional methods have strong strength, high brand awareness, consciously cultivate the target market, and promote the business philosophy of the company, which has formed a high brand awareness in the minds of consumers.
　　
Cultural aggression
　　
Way: Community culture, title sponsoring various social activities, such as concerts, TV series, column programs, etc.
　　
This type of promotion is mostly used by large developers and developers with large development volumes.
　　
In the sales process, by organizing some community activities, such as associations, sports games, cocktail parties, etc., increase the sales atmosphere, help to enhance the confidence and loyalty of the purchased owners, tap potential customers, promote a community culture, and establish a real estate Good image.
　　
The title sponsors some social activities with high cultural taste or similar to the characteristics of real estate, such as concerts, TV series, financial programs, sports competitions, etc., aiming at the preferences of the target customer group, purposefully release the real estate sales information, which is conducive to publicizing the real estate. Image and enhance the gold content of the property.
　　
Costume ball
　　
Way: Real estate fairs, such as the Spring Fair, the Autumn Fair, the Hong Kong Fair, the Housing Fair.
　　
This is currently the most influential promotion method, and the effect is more obvious.
　　
The trade fair is like a big supermarket, which will form a spotlight effect, providing a display platform for the concentrated display of various real estates, which is convenient for consumers to visit multiple real estates at one time. During the exhibition period, all the real estates appeared in the exhibition, and the Eight Immortals crossed the sea. Each of them showed their magical powers. Through the careful arrangement of the booths and various preferential measures, the real estate image and corporate brand were fully displayed, and visitors were invited to visit the real estate site for purchase.
　　
Judging from the effects of real estate fairs in various places in recent years, they have achieved relatively obvious results. During the exhibition period, a large number of home buyers went to visit, and the influence of the trade fairs became more and more important.
　　
Warm holiday
　　
Ways: various festivals, such as Valentine's Day, Women's Day, Mother's Day, National Day, Mid-Autumn Festival, Christmas, etc.
　　
Specific festivals are often a good opportunity for promotion. Various developers make full use of the specific meanings of each festival to hold various promotional activities, so that "special names" can be given to certain subjects at certain festivals with certain discounts or small gifts. Customer purchase.
　　
The use of holiday promotional gifts reflects the developer's humane care for the purchaser, and it is not helpful for the image promotion and sales of the real estate, especially some small and medium-sized real estate or small-sized real estate, which can often play the role of “singularity”, therefore, holidays Promotions and gifts are often used, but because holidays are generally short, the effect is not very obvious in the short term.

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